OUR STORY
The ancient Vedic saying goes, “Sarve Santu Niramayah” – May all be free from illness. This is the heartbeat of our family and the essence of our products.
In our home, Ayurveda, the Vedas, and Upanishads aren’t just books—they are a holistic lifestyle. For many years, our family has incorporated this understanding into our daily routines, from the meals we prepare to the skin and body care regimes we perform. About a decade ago, after I completed my diploma in Ayurvedic herb formulation. I started making product for family uses. It was not business for me, but how do I give my family the best?
“Prakriti Mein Hi Samadhan Hai“. Our elders would say: “Nature has all the solutions“.
What began as small family batches transformed over time. Throughout the years, our close family and friends became our testers, giving their feedback and love in return. Each and every nourishing formulation of hair oils, calming skin creams, shampoos, conditioners, and soaps were crafted with tender care, true experiences, and incredible patience. The results were astonishing: beautiful skin, healthy hair, and an unmatched vitality that everyone was yearning for. It was a clear proof that, for us, “Sukham Jivet” – “Live simply, live well” is more than a saying.
03 years ago, our daughter, a professional swimmer, became the greatest testament to our formulations. Hours spent in chlorinated water often dulls the skin, but the results were undeniable—her skin remained healthy, fair/glowing, unlike the typical effects seen in swimmers. The secret? Not magic, but the power of our pure, handcrafted herbal cosmetics of Indi.Tattva.
From a Family Practice to a Social Mission
Last year, during a visit to our village, I attended a lecture on organic living, women’s empowerment & entrepreneurship. I realized the skills I’d gathered over ten years weren’t just for us—they could uplift others too. Inspired by the Vedic ethos of “Loka Samasta Sukhino Bhavantu” – “May the whole world be happy“, we had realization :
🧡 Why keep this super products limited to our family?
🧡 Why not make these products accessible to the middle-class Indian family?
🧡 Why not revive the Vedic tradition of small-scale, community-driven commerce?
Today’s market is flooded with “Herbal” products—priced high, packed with shiny/ luxury fillers, and sold with flashy ads. But where’s the heart? We’ve seen how the pursuit of profit often compromises purity, optimized ingredents and overlooks the affordability for well-being of people.
At Indi. Tattva, we’re different. Our ancestors taught us a better way -“Produce locally, Serve locally”. Using Indian herbs, craft small batches by hand, keeping costs low and quality high. No mass production, no greed—just a personal touch for our community. Our intention is clear: to offer “Shuddha” (pure) herbal cosmetics that every Indian middle-class family can afford..- true to the Vedic commercial way of caring for our own. That’s why at Indi.Tattva, we took a pledge:
Handmade & Homemade Only – No factory production, only small-batch authenticity and ethical local distribution.
Shuddh (Pure) & Affordable – High-quality herbal products at a price the middle class can afford.
No Overproduction, No Waste – We focus on personalized products, as per customer skin requirements.
Our vision grows with love for this land. Soon, we hope to cultivate herbs on our own farmland, bringing even more natural goodness to your doorstep. At Indi Tattva, it’s not just about products—it’s about making Indian people healthier, happier, and rooted in wellness.